Mint Kulca - Brand Identity

MINT KULCA BRIEF: With more than 17 years’ experience in the recruitment industry our client concluded that an aligned culture is the primary and the most powerful advantage in business to attract, hire and retain the best talent; and alignment can only be achieved through aligning personal values with company values. They embarked on a new mission to help companies increase their profits by making their culture their competitive advantage. This powerful message and their new service offering needed a platform and a language. BUILDING a BRAND During an extensive exploration workshop with The Oaks, their new brand 'Mint Kulca' was borne. The definition of “Mint” •(noun) a herb whose leaves have a strong, fresh smell and taste and are used for giving flavour •(verb) to produce something new and •(adjective) perfect, as if new This definition resonates well with the approach used during interventions, and the results achieved: Leaving the client company Fresh, New, with strong

BRIEF:

With more than 17 years’ experience in the recruitment industry our client concluded that an aligned culture is the primary and the most powerful advantage in business to attract, hire and retain the best talent; and alignment can only be achieved through aligning personal values with company values. They embarked on a new mission to help companies increase their profits by making their culture their competitive advantage. This powerful message and their new service offering needed a platform and a language.

Concept developed and designed by :

Creative Director - Johan Wentzel

Digital designer - Aletia Fourie

Agency - The Oaks Collective

Client - We Find Talent / Mint Kulca

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