Aros is an Afrikaans university focussed on training educators. We were involved in freshening up the brand without changing the logo. Furthermore we were tasked to create a visual language for recruiting campaigns that would be visually appealing to the student market. This is what we came up with. Report is that Aros applications skyrocketed.
Creative Director: Johan Wentzel
Designers: Annami Pretorius & Aletia Fourie
Agency: The Oaks Collective