Aros is an Afrikaans university focussed on training educators. We were involved in freshening up the brand without changing the logo. Furthermore we were tasked to create a visual language for recruiting campaigns that would be visually appealing to the student market. This is what we came up with. Report is that Aros applications skyrocketed. 

Creative Director: Johan Wentzel
Designers: Annami Pretorius & Aletia Fourie
Agency: The Oaks Collective
Client: Aros
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